Why Is Digital Marketing so Crucial in Today’s Competitive Ecosystem?
In this era of smartphones and pervasive Internet usage, we humans are increasingly relying on the digital. With everything available via an ‘app’, it has become imperative for businesses to have an online presence and invest in digital marketing activities to reap larger benefits.
Brand experiences are not merely enhanced but practically moulded by the way your business communicates with your target audience. Given the highly competitive world that we inhabit, it is only the fittest business that will survive and flourish — one that has an ever-evolving, always-at-the-forefront digital strategy. Moreover, it also makes perfect sense for any professional looking to add to their skill set to brush up their knowledge of digital marketing.
The next obvious question anyone would ask is, why take up a course in digital marketing? As an answer, the facts listed below clearly point toward the rising popularity of digital media.
- From 34.8% in 2018 to a predicted rise to 55% by 2025, India’s population is gaining access to and using the Internet for an astounding variety of purposes.
- The average age of an Internet user is 24 years or younger.
- In 2016, approximately 19% of the average Indian marketer’s budget was assigned to online marketing activities. This is set to increase to over 21% in the near future.
- 72% of the marketers believe that the traditional model of marketing is no longer sufficient.
- In 2018, 80% of the businesses will increase their digital marketing budget, which is most likely to surpass the budget allocated for IT activities.
Source: Social Beat, The Boston Consulting Group, Octane Research
The country’s digital economy may only be just starting to mature, and the ‘Golden Age of Digital Marketing’ in India may still be a few years away. However, the future looks bright if the facts mentioned above are anything to go by.
Mohandas Pai, the Chairman of the Manipal Global Education, predicts that India will have one lakh startups by 2025, employing 3.25 million people. This takes us to the next logical conclusion that the growing startup trend in the country will catapult the digital marketing initiatives to newer heights. Think of it as a symbiotic relationship where the cost-effectiveness of digital marketing vests more power in the hands of entrepreneurs, and hence, an increasing number of startups are bound to deploy digital marketing strategies as a way of conversion-oriented marketing.
Having said that, it makes perfect sense to enhance your technical skills with a course in digital marketing, the latter holds great promises vis-à-vis defining a career path and professional growth.
A digital marketing course generally subsumes a plethora of various online marketing channels. Hence, focusing on a single platform is half the job done. With CodeInfin, you are sure to witness better returns from your digital marketing class. A comprehensive curriculum and live interactive sessions enhance your basic knowledge about digital marketing and take it to the next level.
With an increasing number of business investments being made in digital marketing, resources being deployed to comprehend it ever-transitioning, multi-channel nature, a course in digital marketing will undoubtedly give you an edge over your peers.
With digitalization as a precursor to enhanced productivity, companies are now seeking to hire talented professionals. Certification in digital marketing then becomes a smart career move.
CodeInfin brings you a live learning platform to sharpen your technical skills and fully master the world of digital marketing. In-class courses, hands-on case studies, 24/7 support and a highly experienced faculty prepare you to take the next big leap in your career, today! Digital is the way that the world is going, and you surely want to position yourself at the forefront.
For choosing best classroom courses in Delhi – NCR, please visit www.codeinfin.com